Monthly Archives: January 2011

Language of Marketing

Posted on January 31, 2011 by jonfricker

Perhaps a love for language and the ability to do sums are the main reasons for my career in marketing. But the language of marketing continues to fascinate – and frustrate me. Marketing people seem to be particularly receptive to … Continue reading →

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Cadbury’s return on digital marketing investment

Posted on January 29, 2011 by jonfricker

I read an article the other day claiming that Cadbury’s digital agency are reporting £3.00 sales generated for every £1.00 invested in digital advertising. On the one hand, I thought, brilliant, well done for measuring the return, but on the … Continue reading →

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Courtship in Marketing

Posted on January 28, 2011 by jonfricker

The other day a colleague was bemoaning the fact that my wife’s business letters didn’t sell forcefully enough – my wife works for a cancer charity. Now, maybe it’s because my wife (and I) are of an age where we … Continue reading →

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