Monthly Archives: February 2011

Loyalty and sweets

Posted on February 28, 2011 by jonfricker

There seem to be a lot of conflicting views on loyalty at the moment. The Marketing Society identifies improving customer loyalty as a key driver for growth. Last week alone the Daily Telegraph and Hilton Hotels announced new / upgraded … Continue reading →

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Magic and Logic –are we still getting it wrong?

Posted on February 23, 2011 by jonfricker

It’s now almost 5 years since the IPA, ISBA and the Chartered Institute of Purchasing and Supply published Magic and Logic: ‘re-defining sustainable business practices for agencies, marketing and procurement’. It’s a great publication recognising that some of the things … Continue reading →

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KFC – no longer Finger Lickin’ Good

Posted on February 21, 2011 by jonfricker

My heart sank when I read that KFC had decided to ditch (for the second time) ‘Finger Lickin’ Good’ and replaced it with ‘So Good’ – a new slogan promising a healthier focus. I suspect that someone has written a … Continue reading →

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Why all the buzz around Shopper Marketing?

Posted on February 18, 2011 by jonfricker

I’ve got another bee in my bonnet and like an incessant buzz on a summer’s day – it’s starting to annoy me. I’m amazed at how a whole ‘new’ marketing category is being built around something most of us do … Continue reading →

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Nokia – misguided youth?

Posted on February 11, 2011 by jonfricker

I like the honesty of Stephen Elop, Nokia’s new chief executive, in a memo leaked to technology website Engadget, he writes: “We are standing on a burning platform. We have more than one explosion – we have multiple points of … Continue reading →

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Being Savvy

Posted on February 8, 2011 by jonfricker

A high proportion of marketing briefs these days seem to contain the statement that the target audience is ‘savvy’ – and indeed, in the spirit of effective mirroring, a high proportion of agency responses also acknowledge that the target audience … Continue reading →

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“We’ve got 800 ‘likes’ on Facebook – brilliant!” … is it?

Posted on February 6, 2011 by jonfricker

The number of Facebook ‘likes’ a brand attracts has started to be used as a measure of success. Is this a temporary trend or is it a rather superficial measure at a time when there is a continued and increasing … Continue reading →

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