Monthly Archives: March 2011

COI, tenders and saving money

Posted on March 25, 2011 by jonfricker

Yesterday I read an article reprinted by the Marketing Society ‘What the COI reforms mean for government marketing’; I almost fell off my chair. The article concludes: ‘For the marketing and advertising industry, we need to think really hard about … Continue reading →

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Follow the leader – but who is it?

Posted on March 18, 2011 by jonfricker

I did some work the other day as part of the IPA’s Leadership programme and it got me thinking about one of my other passions, football and specifically the current plight of ‘my’ team, Charlton Athletic. Since the start of … Continue reading →

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Is it all in the analytics?

Posted on March 14, 2011 by jonfricker

In the mid-90s we pitched (and won) some direct marketing work for a company offering personal loans. We were told that as long as 0.5% of the people we mailed applied for a loan and that a third of applicants … Continue reading →

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