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Author Archives: jonfricker
Less is More is Less
Previously I’ve written about one of my major bug-bears – the low standard of targeting, and how despite the words of reassurance from agencies and client organisations equipped with the ‘latest methodologies and tools to mitigate wastage and maximise the … Continue reading
The Leader of the Opposition and the Brand Consultant
I don’t often see eye to eye with Ed Miliband, but I do think he touched on something important when praising companies that contribute to society – about the importance of companies giving back to society and not just serving … Continue reading
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The Power of a Pink Ribbon
According to the Charity Commission website there are 162,008 charities in England and Wales. Just think about that from a marketing perspective and the enormity of the challenge to get noticed and to raise funds in a competitive set which … Continue reading
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Reds, Witches and Hacking
Isn’t it interesting how the high and mighty and especially, the recently deposed, are rubbing their hands over the News of the World phone hacking scandal? Dear old John Prescott, the office adulterer, & former Prime Minister Gordon Brown, getting … Continue reading
Nearly famous
One of my goals is to encourage people to take some time to think about what they read and hear in the world of marketing. Whilst we’ve always been guilty of a degree of self-aggrandisement, I’m starting to see a … Continue reading
Cats, Dogs & Apprentices
I know, I know it’s an entertainment show masquerading as a business programme, but the pet food Apprentice episode did get me a little hot under the collar. The premise that a bunch of entrepreneurs searching for funding from Lord Sugar should … Continue reading
Wink, wink, nudge, nudge…
Like starry-eyed children witnessing a magical scene from a Disney classic, enlightened marketing people are discovering Behavioural Economics (BE) also known as nudge theory – or so we’re led to believe. Behavioural Economics claims to examine consumer activity through understanding … Continue reading
Posted in Audi, Behavioural Economics, Marketing, marketing communications, Nudge
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Organic brands
I spent some time over the weekend at the Natural & Organic Trade show at Olympia. Now I’m assuming businesses attend this annual show for a number of reasons: to demonstrate their position within the sector; to announce new products; to seek … Continue reading
COI, tenders and saving money
Yesterday I read an article reprinted by the Marketing Society ‘What the COI reforms mean for government marketing’; I almost fell off my chair. The article concludes: ‘For the marketing and advertising industry, we need to think really hard about … Continue reading
Follow the leader – but who is it?
I did some work the other day as part of the IPA’s Leadership programme and it got me thinking about one of my other passions, football and specifically the current plight of ‘my’ team, Charlton Athletic. Since the start of … Continue reading
Jon Fricker 