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Category Archives: Behavioural Economics
Wink, wink, nudge, nudge…
Like starry-eyed children witnessing a magical scene from a Disney classic, enlightened marketing people are discovering Behavioural Economics (BE) also known as nudge theory – or so we’re led to believe. Behavioural Economics claims to examine consumer activity through understanding … Continue reading
Posted in Audi, Behavioural Economics, Marketing, marketing communications, Nudge
Tagged behavioural economics, marketing, nudge
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Jon Fricker 