-
Recent Posts
Archives
Categories
- advertising
- Apprentice
- behavioural economics
- branding
- cadbury
- Charlton Athletic
- COI
- communications strategy
- database
- digital
- Fame
- Finger Lickin' Good
- Hackgate
- KFC
- Leadership
- Lester Wunderman
- Loyalty
- Majestic
- marketing
- Nokia
- nudge
- OJEC tender
- organic
- procurement
- ROI
- ROI measurement
- shopping
- social media
- Young & Rubicam
Category Archives: Marketing
Nearly famous
One of my goals is to encourage people to take some time to think about what they read and hear in the world of marketing. Whilst we’ve always been guilty of a degree of self-aggrandisement, I’m starting to see a … Continue reading
Cats, Dogs & Apprentices
I know, I know it’s an entertainment show masquerading as a business programme, but the pet food Apprentice episode did get me a little hot under the collar. The premise that a bunch of entrepreneurs searching for funding from Lord Sugar should … Continue reading
Wink, wink, nudge, nudge…
Like starry-eyed children witnessing a magical scene from a Disney classic, enlightened marketing people are discovering Behavioural Economics (BE) also known as nudge theory – or so we’re led to believe. Behavioural Economics claims to examine consumer activity through understanding … Continue reading
Posted in Audi, Behavioural Economics, Marketing, marketing communications, Nudge
Tagged behavioural economics, marketing, nudge
Leave a comment
Organic brands
I spent some time over the weekend at the Natural & Organic Trade show at Olympia. Now I’m assuming businesses attend this annual show for a number of reasons: to demonstrate their position within the sector; to announce new products; to seek … Continue reading
COI, tenders and saving money
Yesterday I read an article reprinted by the Marketing Society ‘What the COI reforms mean for government marketing’; I almost fell off my chair. The article concludes: ‘For the marketing and advertising industry, we need to think really hard about … Continue reading
Follow the leader – but who is it?
I did some work the other day as part of the IPA’s Leadership programme and it got me thinking about one of my other passions, football and specifically the current plight of ‘my’ team, Charlton Athletic. Since the start of … Continue reading
Is it all in the analytics?
In the mid-90s we pitched (and won) some direct marketing work for a company offering personal loans. We were told that as long as 0.5% of the people we mailed applied for a loan and that a third of applicants … Continue reading
Loyalty and sweets
There seem to be a lot of conflicting views on loyalty at the moment. The Marketing Society identifies improving customer loyalty as a key driver for growth. Last week alone the Daily Telegraph and Hilton Hotels announced new / upgraded … Continue reading
Magic and Logic –are we still getting it wrong?
It’s now almost 5 years since the IPA, ISBA and the Chartered Institute of Purchasing and Supply published Magic and Logic: ‘re-defining sustainable business practices for agencies, marketing and procurement’. It’s a great publication recognising that some of the things … Continue reading
KFC – no longer Finger Lickin’ Good
My heart sank when I read that KFC had decided to ditch (for the second time) ‘Finger Lickin’ Good’ and replaced it with ‘So Good’ – a new slogan promising a healthier focus. I suspect that someone has written a … Continue reading
Jon Fricker 