Category Archives: marketing communications

Less is More is Less

Posted on December 19, 2011 by jonfricker

Previously I’ve written about one of my major bug-bears – the low standard of targeting, and how despite the words of reassurance from agencies and client organisations equipped with the ‘latest methodologies and tools to mitigate wastage and maximise the … Continue reading →

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Wink, wink, nudge, nudge…

Posted on May 23, 2011 by jonfricker

Like starry-eyed children witnessing a magical scene from a Disney classic, enlightened marketing people are discovering Behavioural Economics (BE) also known as nudge theory – or so we’re led to believe. Behavioural Economics claims to examine consumer activity through understanding … Continue reading →

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COI, tenders and saving money

Posted on March 25, 2011 by jonfricker

Yesterday I read an article reprinted by the Marketing Society ‘What the COI reforms mean for government marketing’; I almost fell off my chair. The article concludes: ‘For the marketing and advertising industry, we need to think really hard about … Continue reading →

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Magic and Logic –are we still getting it wrong?

Posted on February 23, 2011 by jonfricker

It’s now almost 5 years since the IPA, ISBA and the Chartered Institute of Purchasing and Supply published Magic and Logic: ‘re-defining sustainable business practices for agencies, marketing and procurement’. It’s a great publication recognising that some of the things … Continue reading →

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