Category Archives: Marketing

Why all the buzz around Shopper Marketing?

Posted on February 18, 2011 by jonfricker

I’ve got another bee in my bonnet and like an incessant buzz on a summer’s day – it’s starting to annoy me. I’m amazed at how a whole ‘new’ marketing category is being built around something most of us do … Continue reading →

Posted in Marketing | Tagged , | Leave a comment

Nokia – misguided youth?

Posted on February 11, 2011 by jonfricker

I like the honesty of Stephen Elop, Nokia’s new chief executive, in a memo leaked to technology website Engadget, he writes: “We are standing on a burning platform. We have more than one explosion – we have multiple points of … Continue reading →

Posted in Marketing | Tagged , | Leave a comment

Being Savvy

Posted on February 8, 2011 by jonfricker

A high proportion of marketing briefs these days seem to contain the statement that the target audience is ‘savvy’ – and indeed, in the spirit of effective mirroring, a high proportion of agency responses also acknowledge that the target audience … Continue reading →

Posted in Marketing | Tagged , , | Leave a comment

“We’ve got 800 ‘likes’ on Facebook – brilliant!” … is it?

Posted on February 6, 2011 by jonfricker

The number of Facebook ‘likes’ a brand attracts has started to be used as a measure of success. Is this a temporary trend or is it a rather superficial measure at a time when there is a continued and increasing … Continue reading →

Posted in Marketing | Tagged , | Leave a comment

Language of Marketing

Posted on January 31, 2011 by jonfricker

Perhaps a love for language and the ability to do sums are the main reasons for my career in marketing. But the language of marketing continues to fascinate – and frustrate me. Marketing people seem to be particularly receptive to … Continue reading →

Posted in Marketing | Tagged , | 2 Comments

Cadbury’s return on digital marketing investment

Posted on January 29, 2011 by jonfricker

I read an article the other day claiming that Cadbury’s digital agency are reporting £3.00 sales generated for every £1.00 invested in digital advertising. On the one hand, I thought, brilliant, well done for measuring the return, but on the … Continue reading →

Posted in Marketing | Tagged , , , | 1 Comment

Courtship in Marketing

Posted on January 28, 2011 by jonfricker

The other day a colleague was bemoaning the fact that my wife’s business letters didn’t sell forcefully enough – my wife works for a cancer charity. Now, maybe it’s because my wife (and I) are of an age where we … Continue reading →

Posted in Marketing | Tagged , | Leave a comment