Category Archives: Uncategorized

The Leader of the Opposition and the Brand Consultant

Posted on September 29, 2011 by jonfricker

I don’t often see eye to eye with Ed Miliband, but I do think he touched on something important when praising companies that contribute to society – about the importance of companies giving back to society and not just serving … Continue reading →

Posted in Uncategorized | Leave a comment

The Power of a Pink Ribbon

Posted on July 26, 2011 by jonfricker

According to the Charity Commission website there are 162,008 charities in England and Wales. Just think about that from a marketing perspective and the enormity of the challenge to get noticed and to raise funds in a competitive set which … Continue reading →

Posted in Uncategorized | Leave a comment

Organic brands

Posted on April 4, 2011 by jonfricker

I spent some time over the weekend at the Natural & Organic Trade show at Olympia. Now I’m assuming businesses attend this annual show for a number of reasons: to demonstrate their position within the sector; to announce new products; to seek … Continue reading →

Posted in Marketing, Uncategorized | Tagged , , | Leave a comment