Tag Archives: cadbury

Cadbury’s return on digital marketing investment

Posted on January 29, 2011 by jonfricker

I read an article the other day claiming that Cadbury’s digital agency are reporting £3.00 sales generated for every £1.00 invested in digital advertising. On the one hand, I thought, brilliant, well done for measuring the return, but on the … Continue reading →

Posted in Marketing | Tagged , , , | 1 Comment