Tag Archives: database

Less is More is Less

Posted on December 19, 2011 by jonfricker

Previously I’ve written about one of my major bug-bears – the low standard of targeting, and how despite the words of reassurance from agencies and client organisations equipped with the ‘latest methodologies and tools to mitigate wastage and maximise the … Continue reading →

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Is it all in the analytics?

Posted on March 14, 2011 by jonfricker

In the mid-90s we pitched (and won) some direct marketing work for a company offering personal loans. We were told that as long as 0.5% of the people we mailed applied for a loan and that a third of applicants … Continue reading →

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