Tag Archives: digital

Less is More is Less

Posted on December 19, 2011 by jonfricker

Previously I’ve written about one of my major bug-bears – the low standard of targeting, and how despite the words of reassurance from agencies and client organisations equipped with the ‘latest methodologies and tools to mitigate wastage and maximise the … Continue reading →

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Cadbury’s return on digital marketing investment

Posted on January 29, 2011 by jonfricker

I read an article the other day claiming that Cadbury’s digital agency are reporting £3.00 sales generated for every £1.00 invested in digital advertising. On the one hand, I thought, brilliant, well done for measuring the return, but on the … Continue reading →

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