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Tag Archives: marketing
Nearly famous
One of my goals is to encourage people to take some time to think about what they read and hear in the world of marketing. Whilst we’ve always been guilty of a degree of self-aggrandisement, I’m starting to see a … Continue reading
Cats, Dogs & Apprentices
I know, I know it’s an entertainment show masquerading as a business programme, but the pet food Apprentice episode did get me a little hot under the collar. The premise that a bunch of entrepreneurs searching for funding from Lord Sugar should … Continue reading
Wink, wink, nudge, nudge…
Like starry-eyed children witnessing a magical scene from a Disney classic, enlightened marketing people are discovering Behavioural Economics (BE) also known as nudge theory – or so we’re led to believe. Behavioural Economics claims to examine consumer activity through understanding … Continue reading
Posted in Audi, Behavioural Economics, Marketing, marketing communications, Nudge
Tagged behavioural economics, marketing, nudge
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Organic brands
I spent some time over the weekend at the Natural & Organic Trade show at Olympia. Now I’m assuming businesses attend this annual show for a number of reasons: to demonstrate their position within the sector; to announce new products; to seek … Continue reading
COI, tenders and saving money
Yesterday I read an article reprinted by the Marketing Society ‘What the COI reforms mean for government marketing’; I almost fell off my chair. The article concludes: ‘For the marketing and advertising industry, we need to think really hard about … Continue reading
Is it all in the analytics?
In the mid-90s we pitched (and won) some direct marketing work for a company offering personal loans. We were told that as long as 0.5% of the people we mailed applied for a loan and that a third of applicants … Continue reading
Loyalty and sweets
There seem to be a lot of conflicting views on loyalty at the moment. The Marketing Society identifies improving customer loyalty as a key driver for growth. Last week alone the Daily Telegraph and Hilton Hotels announced new / upgraded … Continue reading
KFC – no longer Finger Lickin’ Good
My heart sank when I read that KFC had decided to ditch (for the second time) ‘Finger Lickin’ Good’ and replaced it with ‘So Good’ – a new slogan promising a healthier focus. I suspect that someone has written a … Continue reading
Why all the buzz around Shopper Marketing?
I’ve got another bee in my bonnet and like an incessant buzz on a summer’s day – it’s starting to annoy me. I’m amazed at how a whole ‘new’ marketing category is being built around something most of us do … Continue reading
Nokia – misguided youth?
I like the honesty of Stephen Elop, Nokia’s new chief executive, in a memo leaked to technology website Engadget, he writes: “We are standing on a burning platform. We have more than one explosion – we have multiple points of … Continue reading
Jon Fricker 