Tag Archives: ROI

Is it all in the analytics?

Posted on March 14, 2011 by jonfricker

In the mid-90s we pitched (and won) some direct marketing work for a company offering personal loans. We were told that as long as 0.5% of the people we mailed applied for a loan and that a third of applicants … Continue reading →

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Cadbury’s return on digital marketing investment

Posted on January 29, 2011 by jonfricker

I read an article the other day claiming that Cadbury’s digital agency are reporting £3.00 sales generated for every £1.00 invested in digital advertising. On the one hand, I thought, brilliant, well done for measuring the return, but on the … Continue reading →

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