Tag Archives: ROI measurement

Magic and Logic –are we still getting it wrong?

Posted on February 23, 2011 by jonfricker

It’s now almost 5 years since the IPA, ISBA and the Chartered Institute of Purchasing and Supply published Magic and Logic: ‘re-defining sustainable business practices for agencies, marketing and procurement’. It’s a great publication recognising that some of the things … Continue reading →

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“We’ve got 800 ‘likes’ on Facebook – brilliant!” … is it?

Posted on February 6, 2011 by jonfricker

The number of Facebook ‘likes’ a brand attracts has started to be used as a measure of success. Is this a temporary trend or is it a rather superficial measure at a time when there is a continued and increasing … Continue reading →

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